POWER DRESSING: ELECTION SPECIAL

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Power dressing came to life in the 70s and 80s as a way for women to establish their authority and fit into male-dominated workplaces. For a quick explainer on the concept and how men use power dressing in different ways, see our audio short below:

 

As its election time EN4 news cast a balanced eye at the leaders of the main political parties – are they power dressing like a pro or is their fashion sense as dead as their election chances? We used the original master of power dressing to help us:

all the thatchers together real.jpg

Boris Johnson 

Our PM finally displayed his ready-for-action capabilities when he wandered through flood-hit Yorkshire. While he always looks a bit out of place the wellies-Barbour Jacket-overly long tie combo is doing something for me here. While part of power dressing is wearing appropriate clothing for the situation Johnson manages to pull of the politician in a crisis look fairly well here. As always though, the suit is a politicians bread-and-butter. Like his blonde counterpart across the ocean, Johnson could really use a new tailor.

3 thatchers out of 5

Jeremy Corbyn

Britain Politics

Credit: Times of Israel

 

Can socialists simultaneously strive for equality and look good while doing it?  Well, just look at that scarf. Combined with his trademark pastel shirt under an open blazer, the days of being slammed for his dress sense seem a long time ago. The blue suit is too loud and flashy to be pure Thatcher style however – though that’s probably a relief for the Labour leader.

 

4 thatchers out of 5

Jo Swinson

Oh Jo. If Ed Miliband taught us anything in 2015, it’s don’t eat on the campaign trail. Away from that, having canvassed opinion in the EN4 News Room there’s a consensus that the red coat over the blue is a colour clash too far. At least the purple jacket is nice if you look away from the marshmallow. The Lib Dems can’t win here I’m afraid.

2 thatchers out of 5

Nicola Sturgeon

Nicola Sturgeon gets the campaign trail: wear stylish business clothing while charming as many people as possible. She conveys the confidence of a politician in her prime. The guitar was a fun look too.

5 thatchers out of 5

Nigel Farage

The leader of the Brexit Party splits opinion and looking strictly at his fashion sense it’s splitting my opinion too. The flat cap, tweed and yellow trousers are all striking and support his something-different political vibe – but power dressing it is not. Could you imagine a man in yellow trousers addressing the nation from Downing Street?

1 thatcher out of 5

What about you?

Are you more like a Thatcher or a Farage? If you’re an aspiring male politician (or just an aspiring male in general) take our quiz and see how you stack up compared to our political leaders.

 

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