Black Friday deals not all they seem, says consumer group Which?

Bargain hunters hoping to find a deal this Friday have been advised to be wary as a new report shows some prices are no different to normal.

The advice from Which? said 60% of last year’s Black Friday deals were cheaper, or the same, at other times in the year.

Photograph: Mairi Mulhern

For almost half of the price cuts analysed in the report, the consumer group found the price was less in the December following Black Friday last year.

Alex Neill, Which? managing director of home products and services, said: “Our research shows that although Black Friday can offer some great discounts, not all offers are as good as they seem.

“It’s easy to get swept along by hype and excitement on the day, so we recommend doing some preparation and research to help make sure you really are getting a good deal when shopping in the sales.”

The group’s advice is based on research into 35 popular tech products sold by the world’s largest retailers including Amazon, Currys PC World and Argos. The study was done over a year, starting 6 months prior to Black Friday 2016.

Consumers are predicted to spend £2.6bn this Friday on what has become one of the biggest days in the retail calendar in the last few years.

Currys PC World said it featured 4000 reduced products on Black Friday 2016 “with many items being their lowest ever price at that point in time”.


Photograph: Mairi Mulhern

An Amazon spokesperson said: “We offer many thousands of incredible deals around Black Friday representing millions of pounds of savings for our customers across a vast selection of products.”

As well as this an Argos spokesperson said: “Black Friday is a fantastic event which allows customers to choose from thousands of products which offer great value. This does not exclude these products from other sales or promotional activity at other times of the year.”

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Top 5 tips for Black Friday Shopping

Black Friday began as a flash sale day in the US the day after thanksgiving, but is a tradition that has now made its way over to the UK.


The event has been around in the UK prominently in recent years, with some retailers drastically cutting their prices on certain items, allowing you to get a great bargain before the Christmas shopping season officially begins.


So if you are taking on Black Friday this year, here are 5 top tips to get the most out of your shopping.

Source: Google

  1. Make a list of what you want beforehand

Do this to avoid spending excessively and getting sidetracked with other tempting deals that you may think you want at the time, but will later regret. By doing this you will be focused in what you need and can make the most of the deals on those products.


  1. Shop early on in the day

It may not be the most exciting way to spend the early morning, but arriving early and being as close to the front of the que as possible will guarantee you first pick of the deals available.

Source: Google

  1. Do not forget the small shops

It will not only be the larger retailers that bring out the bargains, smaller retailers will also be doing the same thing, and can sometimes give you a better deal than a big brand.


  1. Plan your budget

Allow for a little extra spending on things that catch your eyes when Black Friday comes around, but make sure you allow for it in advance and limit yourself in how much you are willing to spend.

Source: Google

  1. Prepare the night before

If you are not hitting the shops and instead are doing your Black Friday shopping online, try preparing your basket the night before with products you want that you think might be reduced the next day, to save time and reduce the risk of the product selling out before you can get your hands on them.

What to expect from the 2016 Black Friday sales

With the infamous Black Friday sales hitting the UK for the 6th year running this weekend, thousands of tech deals, fashion discounts and travel extravaganzas are set to triumph stores nationwide.

So what deals can we expect for 2016?



Online giants Amazon have soared ahead of competitors by releasing their Black Friday goods 12 days early. Over a thousand Amazon Marketplace sellers are due to take part in the sale by slashing the prices on everything from HD TVs, GoPro accessories, Apple products and more.

Doug Gurr, UK Country Manager at Amazon said: “In response to positive customer feedback for Black Friday deals, we are introducing The Black Friday Sale – 12 days of fantastic deals on must-have gifts and products, saving our customers millions of pounds.”

EBay and Argos are also due to be major players in the tech sales with up to 50% off expected throughout. EBay are offering the Sony CMTS20BMK Sound System for just £99.99, while Argos have revealed a £60 saving on the Apple iPhone 6s.


Fashion and Beauty


To make your Christmas spending that little bit easier, many fashion retailers are offering four days of deals from Friday, right through to Cyber Monday.

Customers can expect price-crashing deals with the likes of high street leaders Topshop and French Connection offering up to 50% off clothing goods.

Boots and The Body Shop are also getting on board by offering half price cuts on hundreds of selected beauty items.




Thinking of jetting off during the dreary British winter? Airlines and travel agents are set to release staggering price drops with major flight operators previously offering £2 one way flights to Europe.

With Thomson, Thomson Cruises and First Choice being likely to offer promotional codes over the weekend, some firms, however, will simply cut prices across the board. Last year British Airways Holidays offered £100 off all standard bookings.

Virgin Trains will also be offering 200,000 discounted tickets, with standard tickets on offer from £5, £10 and £15.



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